Synergy Direct Marketing, Inc. | Promotional Products and Apparel | Brand Marketing | Clarkson

Just The Essentials: 6 Promo Essentials Everyone Needs

4 days ago

Sometimes, the best promotional tools are just the essentials! These products are the perfect items to have on hand for those last-minute meetings, sales calls, and more! Red Black Desk Pad ...

5 Branded Merch Brands That Give Back

Sep 2

If you are passionate about partnering with brands that leave a positive mark on the world, this list is for you. Today's buyers care about more than just putting a logo on a product. They want ...

Lodging Promo with Staying Power

Aug 26

Are you in the business of providing lodging to patrons? Whether you're a hotel, motel, inn, or bed-and-breakfast brand, we've got you covered with promotional items for your clientele. We've r...

The Power of Perceived Value

Aug 18

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Imprint Everything: A Guide to Printing Methods

Aug 10

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

The Value of Custom Packaging

Aug 3

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

The History of Promotional Products

Jul 27

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

6 Calming Products for Skincare Lovers

Jul 19

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This "Glossier girl" revolution led to a resurgence in skincare as self-care...

How Retail Brands Elevate Your Promotional Product Strategy

Jul 12

You have probably handed out promotional products before that looked fine at the time... but ended up forgotten, left behind, or thrown away shortly after. That is the challenge with standard prom...

16 Ways Color Affects Your Branding and Marketing

Jul 5

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

5 Outside-the-Box Promotional Products for Your Next School Order

Jun 27

If you've ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearables a...

Case Study: Sharper Students

Jun 20

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Non-Profits and Promo Products

Jun 13

Non-profit organizations play a crucial role in our society by addressing various social, environmental, and health issues. These organizations rely heavily on donations and support from the commun...

Encore-Worthy Promo products

Jun 5

Dance is a world-renowned artform that converts song into movement and story. Ballet dancers are known for grace, athleticism, and musicality. Whether you have a dancer in your life or celebrate th...

Local Roots: Promotional Products Born in the USA

May 29

There's something powerful about choosing American-made products, especially in the world of branded merch. Whether it's supporting local jobs, shortening turnaround times, or showcasing standout c...

Going Green: Eco-Inspired Promo Products

May 22

The Importance of Sustainability Sustainability isn't just a buzzword-it's a crucial ethos driving societal change. With growing concerns about climate change, pollution, and resource depletion, b...

You Can Bank on These 7 Promotional Products

May 14

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giv...

Case Study: This Promotional Product is in the Bag

May 7

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

High Stakes, Big Wins: Promotional Products for Casinos That Hit the Jackpot

Apr 29

Casinos aren't just about games-they're about unforgettable experiences. Whether it's the neon lights, the jingle of slot machines, or the thrill of a winning hand, the right promotional products c...

All About Potato Promo

Apr 22

Whether you're an Idaho native or just a big fan of potatoes, here's a list of some spectacular potato promotional products that you may find appealing! Bag Clip What better way to keep chips ...

12 Coolest Squeeze Products to Relieve Your Stress

Apr 15

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Apr 7

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design-fondly known as The Party Cup™. It's double-wall insulated, so it keeps refreshments cool on the beach while the talent...

Make Bath Time Into Spa Time!

Mar 31

Sometimes all we need is a nice bath to relax and rejuvenate from a long day. Make any bath time into spa time with these spa-quality promo products! Spa Time Set This keepsake spa tray is f...

5 Out of the Box Promotional Products We Love…and You Will Too!

Mar 23

We've all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here's a little extra cup ...

10 Must-Have Tech Products and Accessories

Mar 16

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

Case Study: These Calendars Aren't Week

Mar 8

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Your Brand Is Your Business - Market It!

Mar 1

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Case Study: Zip It Up

Feb 22

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

Case Study: College Fair Giveaway

Feb 14

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

How to Gain Inspiration in 5 Minutes

Feb 7

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an a...

Tried and True: Classic Promotional Products

Jan 31

There are some things out there that are just undisputed classics - and when you think of a classic, what goes to your mind? Maybe it's a classic car like a 1950s era Cadillac, or perhaps it's a mo...

Case Study: Stick to the Schedule

Jan 23

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Jan 16

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

A Marketer's (Tiny) Guide to Promo at Trade Shows

Jan 9

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

Top 10 Promotional Products for the Health and Wellness Industry

Jan 1

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health wellness industry has seen exponential growths over the pas...

Top 5 Promotional Product Ideas for the Construction Industry

Dec 25, 2025

The construction industry purchases millions of promotional items and giveaways every year. From carpenters to electricians and every other business involved in construction, it's a competitive in...

The Fidget Phenomenon

Dec 17, 2025

You might remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. The spinning toys flew off the shelves across the country and...

5 Tees for the Best Employees

Dec 10, 2025

Getting ready for an annual company get-together? Whether that be an office picnic or tournament, bringing the staff together boosts company morale and help teams work together better. Let's look a...

Gifts Based on Enneagram Types

Dec 2, 2025

So, you're running out of gift ideas. Over the years, you've given your clients things they like, such as a cat Star Wars poster, tickets to see their favorite band, or even as far as their favorit...

Case Study: Keep Warm Buddy Set

Nov 25, 2025

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They...

The Top Promotional Products To Keep Your Customers Connected

Nov 17, 2025

You'd be hard-pressed to find someone who doesn't use a digital device these days! As we continue to expand into the digital world, staying connected is more important than ever. With these six top...

Reusable vs. Disposable Items

Nov 10, 2025

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

6 Budget-Friendly Products to Drive High-End Sales

Nov 3, 2025

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don't have to break the bank to find promotional products that get the job done and leave la...

Case Study: Do a Double Take

Oct 26, 2025

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

6 Things You're Missing Out on by Not Using Promotional Products

Oct 19, 2025

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

5 Simple Tips to Organize and Run Effective Meetings

Oct 11, 2025

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

Sweeten the Deal: Branded Treats That Leave a Lasting Impression

Oct 4, 2025

Who can resist a cookie with a logo on it? Or a candy tin that doubles as both a snack break and a brand reminder? Edible promos are the ultimate crowd-pleasers-delicious, memorable, and completely...

Industry Mini Drive: Doggy Daycare

Sep 26, 2025

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Why Organizers Aren't Dead (And Six You Need for Your Promo Closet)

Sep 19, 2025

In a world filled with smartphones, apps, and cloud-based tools, it might seem like physical organizers are a thing of the past. But here's the truth: they're far from obsolete. In fact, organizers...

5 Men's Wearable Promotional Products for the Office and Beyond

Sep 11, 2025

It's fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casual ...

4 Products to Help Save the Rainforests

Sep 4, 2025

Did you know that a new animal species is discovered in the Amazon Rainforest every two days? From pink dolphins to black caimans to jaguars and tiny frogs, the rainforest is home to some of the wo...

Decoration Methods, Simplified: Part II

Aug 28, 2025

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

Case Study: Make a Spectacle

Aug 20, 2025

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: Custom Caps with a Budget Cap

Aug 13, 2025

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

A Lunch That Packs a Punch

Aug 5, 2025

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Jul 29, 2025

Whether you're playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these promot...

Case Study: Pull Up a Chair and Stay Awhile

Jul 22, 2025

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

Industry Mini Dive: Bars & Restaurants

Jul 15, 2025

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

5 Black-Belt Worthy Karate Promo Products

Jul 7, 2025

Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...

8 Promotional Products for the Oil & Gas Industry

Jun 30, 2025

The world runs on natural resources, but it's not like all that power comes from thin air! Oil, gas, and energy companies help harness and deliver the resources that power all our homes, offices, r...

Case Study: Welcome New Hires!

Jun 23, 2025

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...

Case Study: Fresh Mesh Promotions

Jun 16, 2025

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

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